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When Taylor Swift speaks, she has a large following. On Tuesday, Taylor Swift posted a message to her 272,000,000 Instagram followers encouraging them to register to vote. According to Vote.org, after she sent her fans to their website, more than 35 000 people registered to vote. I’ve had the good fortune to meet so many of my fans at recent U.S. concerts. She wrote: “I’ve heard your voices and I know just how powerful they can be.” “Make sure that you are ready to use your voices in our elections next year!” The link in her post directed readers to Vote.org. The organization reported that the 35,252 registrations made on National Voter Registration Day represented the highest number since 2020 and a 23% increase over the previous year. The number of 18 year olds who registered to vote was double that in 2022.
Andrea Haley, CEO at Vote.org called it “a highly encouraging sign of voter excitement,” particularly among voters who have just turned 18. Hailey stated that young people were showing up to vote and demonstrating their concern for their rights. It’s unclear how many registrations are directly related to Swift’s Instagram. Vote.org said that participation jumped 1,226% in an hour following the post. Hailey said that the site averaged 13,000 visitors every 30 minutes, which is a number Swift would be proud to have.
Swift encouraged her fans to vote in the past, but for many years she avoided political endorsements. In 2018, Swift endorsed the Democratic candidates in the Tennessee congressional elections. Her appeal was nonpartisan. )
Her visibility is at a high this year amid her Eras tour — which could become the highest-grossing concert tour in history upon its completion next year — and the release of her re-recorded albums
, which landed in July, and
, which is on tap for release in October. Since its creation in 2012, National Voter Registration Day is supported by nonprofit voting groups such as the League of Women Voters, HeadCount and other musicians who register voters during concerts.