ArtSugar Launches A Nursery Line And Collaboration With Play-Doh


There’s more pressure than ever to create an aesthetic nursery. Instagram and TikTok have made it clear that the days of pink and blue are gone. Beige has been popular in recent years but many parents want to bring more color and fun into these spaces. Also, a sense of wonder has returned. Alix Greenberg is the founder of ArtSugar and she knows this better than anyone. She launched a nursery collection with matching art, decor and onesies in response to this and her own pregnancies. “We all want what’s best for our newborns, but social media has definitely put even more pressure on us to make our nurseries perfect,” she explains.

“With feeds full of interior design inspiration, ideas are endless, even overwhelming. ArtSugar curates fun, happy items that elevate. I wanted to add a little cheekiness and color in nurseries. Hopefully, this curated collection speaks to all new moms and moms-to-be.”

Founded in 2017, ArtSugar is a thriving art and home decor brand that collaborates with popular artists including Michael Turchin, Jessica Stempel, and Angie Crabtree among many others. From framed prints and canvases to cutting boards and acrylic trays–everything is cheerful, bright, and has a whimsical edge.

Here’s everything you need to know about the ArtSugar’s latest offerings.

Sugar Baby

As she was planning this new venture, Greenberg was thinking a lot about how she was going to incorporate art into her future child’s nursery. The collection was designed to be easily integrated into any room. “Our nursery wall art comprises soft color palettes, mild tones, and easily digestible, soothing subject matter, that mix and match well together,” says the founder.

“In designing these products, I was always thinking about what ‘felt’ like newborn and had the right vibe for a nursery. You’ll notice the collection is missing the pop aesthetic found in many of the products we sell on ArtSugar.”

The Collection

The line features new prints as well as a curated selection of previously offered options. Greenberg’s favorites are the Watercolor Rainbow Framed Print and Watercolor Rainbow Cloud Framed Print. These prints are available in either a white or black frame. Best of all, these pieces are gender-neutral, making them ideal for gifting.

Can’t decide how to choose art for your nursery? Greenberg suggests choosing soft colors that will not clash with furniture or other décor. “The room should be peaceful and one thing shouldn’t draw too much attention.”

In addition to art, there are towels, swaddles and blankets in the line.

Collaboration With Play-Doh

ArtSugar also recently launched a collaboration with treasured Hasbro brand, Play-Doh. Greenberg created the art by smashing together Play-Doh in various colors and photographing it.

These pieces make the perfect addition to a kid’s room or even for a toddler who may be enjoying the classic toy for the first time. These designs celebrate Play-Doh’s magic with their bold, contrasting colors. You can choose from framed prints and posters to add a splash of color in your kitchen.