Biden campaign to launch ad targeting Latino voters ahead of GOP debate


The Biden-Harris campaign announced on Thursday that the reelection bid of President Biden will launch an ad targeting Latino voters in advance of next week’s Republican debate.

“Some talk. Others do. In our community we can tell the difference. President Joe Biden is different. He’s fighting for us,” it continued.

Biden and Vice President Harris, the ad concludes, “are the difference.”

The ad is set to run in English and Spanish on TV and digital platforms in battleground states — including Arizona, Nevada, Michigan, Pennsylvania and Georgia — in the run-up to Wednesday’s GOP debate in Simi Valley, Calif.

It’s the third Biden campaign ad targeting the Latino demographic in roughly a month, following an ad released at the end of August, around the first GOP debate, as well as a Spanglish ad. This latest video comes during Hispanic Heritage Month which Biden launched on September 15. The ad was purchased as part of a $25 million advertising campaign by the Biden-Harris team to target voters in battleground states. The Latino vote is a crucial demographic for both parties as Biden runs for reelection and prepares to face former President Trump in 2024.

The new ad seeks to contrast Biden’s economic record and “commitment to fighting for expanding economic opportunity for all Latinos” with “MAGA Republicans’ failed trickle-down economic policies,” Biden’s campaign said.

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