Here are Friday's biggest analyst calls: Apple, GM, Amazon, Zoom, Arm, Rivian, Ford, Deere & more

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Here are the top Wall Street calls for Friday. Morgan Stanley reiterates Rivian’s status as an overweight Morgan Stanley says it is standing by the shares of the electric car company. Investors are watching to see how Rivian will perform as it emerges from a period of acute production and supply chain challenges. RIVN is on a path to breakeven, and the equity story will be deterministic. Bank of America upgraded Axis Capital from underperform to buy. The company said that in its double upgrade of both the insurance and reinsurance firm, the tide has turned. Over the past year, AXIS shares have underperformed their reinsurance counterparts as the property-catastrophe prices surged after AXIS announced its exit from the property reinsurance market in June. Our pessimistic view has changed. TD Cowen introduces Celsius Holdings with an outperform rating. TD stated in its initiation that the energy drink maker is “transforming the industry.” We initiate coverage of CELH by giving it an Outperform and $250 PT. The growing popularity of Celsius’ differentiated products, as the #3 energy drink in the U.S. market, is transforming this category and driving new consumer engagement. HSBC launches ServiceNow in order to buy HSBC stated that they see “near-term growth and earnings above peers” when launching ServiceNow. “The leader in enterprise workflow management.” We see margin expansion and strong turnover growth potential above competitors. TD Cowen introduces Anheuser Busch InBev to the outperform category. TD stated that “global growth prospects abound” for this beverage giant. We initiate coverage of ABI as an Outperform and with a EUR63PT. The U.S. is facing a number of challenges, but the trends don’t seem to be getting worse. While strong top-line growth (in the Americas and elsewhere) should be driving DD EPS in FY24, margin tailwinds due to easing commodities will also drive DD EPS. You can read more about this forecast here. Needham holds Arm Needham stated in its initiation that Arm’s stock valuation was full at the moment. Arm’s technology is the foundation for smartphones. However, we believe that the world will enter a post-smartphone era where high-performance computing (HPC) and IoT will lead the next phase in semiconductor growth. Piper Sandler upgraded KeyCorp from neutral to overweight Piper stated in its upgrade that it is “comfortable with the trajectory of its net interest income.” But first, we’re raising KEY to Overweight. The stock is already showing signs of recovery, but it still ranks among our worst performers YTD. We are more confident in KEY’s NII-