Here's how Outback Steakhouse in Brazil is keeping the brand afloat



Outback Steakhouse has found unexpected success in Brazil. Bloomin’ Brands’ international sales are attributed to Brazil at an astounding 83%. Sales soared 61% in the first half 2023, foot traffic increased by 42%, and the average check rose by 19.2%, compared to 2022. These numbers are far different from Outback’s U.S. operations. What is the secret to this Australian-inspired Steakhouse’s success in Brazil?