The era of unabated “revenge travel” may be coming to a close.
New reports show that, after years of inflation and rising travel costs, travelers may finally be curtailing their travel plans.
A new report by the research company Morning Consult shows that travel intentions are increasing in several countries, but flatlining or falling in others, most notably in Europe.
Intentions to travel dropped 11 percentage points in France and six in Germany since 2022, according to Morning Consult’s “The State of Travel & Hospitality” report published in September.
Interest to travel also fell in Canada and Russia (-4 percentage points each), the survey showed.
Survey: Jan 2021-July 2023; 14,000 adults; margin of error +/-3%.
Source: Morning Consult
As to whether this suggests pent-up demand is ending: “Yes, our data suggests that is so,” said Lindsey Roeschke, travel and hospitality analyst at Morning Consult.
“That’s not to say that travel will decline significantly again, but … in short, the majority of those who were waiting to take their ‘revenge trips’ have already done so,” she said.
A slowdown may be more pronounced in Europe, said Roeschke.
“Much of this is related to the economy — inflation has eaten away at consumers’ savings in the past year and caused them to reprioritize how they spend,” she said.
An influx of North American tourists over the summer drove prices higher, making travel even more expensive for Europeans. This paints “
‘Revenge travel likely to fade’
Pent-up demand was expected to have greater staying power in Asia-Pacific, where Covid border restrictions were kept in place longer than other parts of the world.
However, a new report by the economic advisory firm Oxford Economics says “short haul ‘revenge travel’ is likely to fade” in the region. The report says Travel is “
Chinese consumers ‘losing their gusto’
But this level of fervor may not last, warns Oxford Economics.
“Chinese consumers are rapidly losing their gusto after the initial reopening spending spurt. It states that According to
The boost purely from pent-up demand may soon run its course.
Moreover, interest among Chinese travelers to visit certain places is falling, according to Morning Consult’s report. Intentions The report states “
Fizzling pent-up demand
Outbound travel from China is set to continue growing, as flight and passport processing constraints ease. But it may not be enough to make up for the loss of travelers from other regions, according to Oxford Economics.
“The tourism boost to Asia has passed its peak,” the report states. The report states “0100 Consumers in Other countries may The travel industry According to