Live sports are headed to Max, as Warner Bros. Discovery adds a new tier to streaming app


Los Angeles Dodgers center fielder Cody Bellinger (35) steals second base as St. Louis Cardinals second baseman Tommy Edman (19) takes the late throw at Dodger Stadium in the 2021 National League Wild Card game.

Robert Hanashiro | USA TODAY Sports

Sports are coming to Warner Bros. Discovery‘s streaming app Max.

Beginning Oct. 5, Max will include a tier that will simulcast live sports events that already appear on the company’s traditional TV networks TNT and TBS. The tier will launch in time for Major League Baseball postseason on TBS. Subscribers to Max will receive free access until February 29. Warner Bros. was previously reported by CNBC. Warner Bros. Discovery’s streaming service was profitable during the first half of this year. The company expects it to be profitable for the entire year.

Max underwent various changes over the last year and is now focusing on adding more content for fall.

Max was renamed Max in May after the parent company merged the content from HBO Max and Discovery+ applications together. The move came more than a year after the merger of Warner Bros. and Discovery.

The company also struck a deal with

AMC Networks

to feature more than 200 episodes of recent shows from the cable TV network for two months. The arrangement, which kicked off earlier this month, runs through Halloween.

But sports and news were long-awaited additions to the app. David Zaslav, CEO of the company, said in the company’s summer earnings call that the change was imminent. Max’s ad free tier is currently $15.99 per month. A cheaper option that includes commercials costs $9.99. In investor calls, company executives said that they could raise the prices in the future. The Max sports tier will include Bleacher Report’s live video, as well as 65 NBA regular season games and postseason matches for both leagues.