She is a star. Now, she’s about to put up superhero-style numbers at movie theaters.
Days after the pop icon announced her Eras Tour concert film would come to domestic movie theaters in October, tickets have been selling fast. Theaters of all sizes have added additional showtimes in response to the flurry presales. Many expect Swift’s debut to be a $100 million movie. The nine-digit mark is very achievable for the opening weekend, if the capacity of theaters and showtimes continues to increase, and if the promotion ramps up in the coming weeks to appeal to the non-50s as part a real theatrical event. The Warehouse Cinemas chain, for example, plans to roll out a cotton candy drink with a glitter rim — available as a cocktail and nay nonalcoholic mocktail — and popcorn with edible glitter for fans who dress up for the movie. The Warehouse Cinemas chain, for example, plans to roll out a cotton candy drink with a glitter rim — available as a cocktail and a nonalcoholic mocktail — and popcorn with edible glitter for fans who dress up for the movie.
$100 million opening weekends in 2023
“Barbie” (Warner Bros.) – $162 million
“The Super Mario Bros. Movie” (Universal) – $146.3 million
“Spider-Man: Across the Spider-Verse” (Sony) – $120.6 million
“Guardians of the Galaxy Vol. 2” (Disney) – $118.4 million
“Ant-Man and the Wasp: Quantumania” (Disney) – $106.1 million
- The surprise movie announcement comes at a time when several big-budget features are fleeing the release calendar. Warner Bros. and Legendary Entertainment’s “Dune: Part Two,” plus Sony’s “Kraven the Hunter” and the “Ghostbusters: Afterlife” sequel have all departed for 2024 amid dual Hollywood labor strikes.
- Warner Bros.’ DC Comics sequel “Aquaman and the Lost Kingdom” and “Charlie and the Chocolate Factory” prequel “Wonka,” alongside Disney and Marvel Studios’ “The Marvels,” are still on the slate for 2023.
- The film is bypassing the traditional studio system model and will be distributed directly by
- AMC Entertainment
- . The largest movie chain in the world is expected to pick up a 5% to 6% distribution fee.
Additionally, tickets for the film are priced higher than typical general admission seats. Prices start at $19.89 per adult and $13.13 per child. Tickets for premium format screens such as
and Dolby are more expensive. Tickets for premium format screens such as
IMAX and Dolby come at a higher cost.The film is set to run Thursday through Sunday until Nov. 5, although some have speculated that high box office numbers could prolong its stay in theaters.
“The overwhelming response to news of the movie’s release and subsequent ticket buying frenzy has taken the box office projections to the next level and could create a new model for how to boost movie theater revenues with special events and nontraditional filmed content,” said Paul Dergarabedian, senior media analyst at Comscore.Swift’s concert film seems destined to overtake the current record holder for a theatrical concert film. Miley Cyrus’ “Best of Both Worlds,” concert film, raked in $31.1 million on its first weekend in 2008. Comscore data shows that it ultimately made $70 million worldwide. It’s a shining instance of Taylor’s impressive following and her business savvy in an year where she has already dominated pop culture. Disclosure: Comcast owns NBCUniversal, CNBC and NBC. NBCUniversal distributes “The Super Mario Bros. Movie. “