As business owners in an
digital landscape, keeping up with the latest trends and platforms helps you connect with your audience.
Let’s learn more about Threads, explain its functionalities, and illustrate how you can use it to engage with your customers.
Unraveling Threads: A New Social Media Platform
Threads is a new app by Meta for sharing short text updates and participating in public conversations. It is a separate Instagram app that taps into Meta’s huge user base. You can add links, photos and videos up to five minutes. You can share a Threads post to your Instagram story or share your post as a link on other social media platforms.
Since Threads integrates with your Instagram account, you log in using your Instagram credentials to create a Threads account. Your username, bio, profile picture, verification mark, and other settings will be carried over to your Threads Account. You can follow and connect with people who share your interests, just as you do on Instagram. You can also see recommended posts from people who you don’t follow yet. You will also see recommended posts from people you don’t follow yet.
Is Threads the Same as Twitter?
Now, let’s answer the burning question!
There are some similarities; after all, Threads is a
app for sharing updates and joining conversations.
No matter how excited (or not) you’re about new social media platforms, we recommend you create a Threads account and claim your business name there.
Threads launched on July 5, 2023, so users are still figuring it out. Meta, most likely, is also still trying to figure it out. Why bother creating an account? Use your business name for all social media accounts to ensure that customers can find you no matter the app. To ensure ease of access, use your business name for all social media accounts so that your customers can find you no matter the app.
Users can easily find Anthropologie on social media using the same name
Even if you decide later to not use Threads, it’s better to stop using it than to try making an account later and find your business name already taken by someone else.
What to Post on Threads: 5 Ideas for Businesses
Social media has been around for quite some time already so you’re familiar with the most common types of content posted there. Educational, informative, and entertaining posts appear on all platforms in different forms–you
can make a
A simple text post by Sephora generated almost 400 replies
tweets there (if your brand has a Twitter page). This way, you’ll start your Threads journey with content that has already proved successful.Wendy’s is well known for its roasting tweets, so its first post on Threads follows the same narrative
Social media users love
useful tidbits. Give followers advice on your brand or business. Such content is very shareable and has the potential to be reposted.
community around your brand. Post questions that encourage reflection and debate to start discussions. Ask for feedback and encourage people to share content about your brand.
Nat Geo WILD does a good job with their first post on Threads by inviting users to share their
looks at your operations, early access to a sale,
Netflix shares industry news on its Threads account
Experiment with Content
Olipop makes their Threads account very informal and unfiltered, which differs a lot from their polished Instagram page
Take the Plunge into Threads
In an age where personalization and close connections are becoming increasingly important in marketing, Threads offers an exciting way for businesses to connect with their audience.
peeks, news, or