What to Post on Threads for Businesses: 10 Ideas to Grab Customers' Attention


In today’s digital age, social media platforms are the most powerful and cost-effective tools to promote businesses. One platform that is quickly gaining popularity is Threads by Meta.

While skeptics believe that Threads is just Twitter’s (actually X’s) knock-off and will be forgotten about soon, experienced business owners know that there’s no such thing as too much free promotion. Since Threads doesn’t support ad tools yet, you have a unique opportunity to get your business in front of customers without fighting for their attention and overwhelming them with boosted posts.

In this blog post, we will share how brands can benefit from using Threads for business and give you inspiring ideas on what to post to attract your potential customers.

What Is Threads by Meta?

Threads is a new social networking platform released by Meta, the same company that owns Facebook, Instagram, and WhatsApp. Threads’ main goal is to create discussions through sharing short text messages. Keep in mind that Threads is not available in the EU. Keep in mind, though, that Threads isn’t available in the EU.

Threads is a great place to start conversations with your audience

How Can Brands Benefit from Using Threads for Business?

As Threads is still in its early stages, businesses can gain an edge over their competitors by being the first to use this social platform.

Paid advertising isn’t available on Threads yet, so if you start promoting your business through this platform now, you’ll be able to get your message in front of potential customers without spending a dime.

However, some experts say that Meta might roll out branded content tools for Threads, the same ones Instagram now has on their platform. Branded content includes sponsored or influencer posts. Read more to learn more about using Threads to help your business. The platform is still relatively new. Success lies in paying close attention to user interaction and dialogue on Threads. This means posting organic posts relevant to your audience and interacting with your followers.

It’s a good idea to ask what your audience expects from you on Threads, as Grammarly did

What to Post on Threads as a Businesses: 10 Ideas

Since Threads is a relatively new social network, laying down a strategy that works well for your business is essential. Start by answering the following questions:

What are the conversations that our brand wants to start or join?

How can we help our target audience? What content can we create to add value to our community?

What kind of shareable content do we want to post? Are we looking to be funny, inspirational, helpful, etc.?

Now that you’ve drafted your Threads strategy, take note of the following post ideas you can leverage:

  • Ask a
  • Thought-Provoking
  • Question
  • One of the best ways to engage your audience is to ask
  • thought-provoking

questions about your niche or industry. Your audience will be encouraged to share their opinions, insights and experiences. Don’t forget the users’ comments. You can’t just encourage people to join your conversation. Responding to them helps establish a rapport, making your business more approachable and appealing.

Spotify started a huge thread by asking just one (very-trendy) question

Share Practical Advice Relevant to Your AudienceAn essential element of Threads is the ability to communicate and engage with your followers. Conversational platform allows users to engage with followers in a direct and personal way. Then come up with a bite-sized

practical solution and post it on Threads. Keep an eye out for

follow-up questions and replies. Threads is great for community building, and answering your audience’s questions is one of the best ways to start building this connection.Keep track of mentions so that you can respond to your customers’ questions as promptly as Bread did

Post Threads Series on a Relevant Topic

Consider crafting a series of connected

blog-style threads to establish a strong online presence and deliver valuable content. You can use these threads to break down complex concepts or tell an engaging story. They can be focused on a particular topic. For example, you can make a threads series that debunks common myths in your niche.For best results, divide your series into bite-sized chunks. Not only does this allow your audience to follow along easily, but it’s a great opportunity to engage with every part of the


series (which basically means more engagement on your page). This way, you encourage repeat visits and develop a sense of community among your audience.

Adam Mosseri, head of Instagram, shares a thread with several tips for using Threads efficientlyCreate Lists of Curated ResourcesThe beauty of the Internet is that there is so much information available on any topic you can think of. It can be hard for people to find reliable and accurate information that’s backed up by experts. Helpful and informative curated lists also have good shareable potential, which helps enhance your online presence.

Lists can be as simple as a to-do for summer, as done by Apartment TherapyPost Personal Reflections, Stories, OpinionsSharing personal stories, experiences, and reflections is particularly beneficial for business owners that rely on their personal brand for marketing. You must ensure that these narratives are relevant to your business. You want to keep it about your brand and niche, not turn your business’s Threads account into your journal.

By engaging in authentic storytelling, you can establish emotional connections, show your entrepreneurial journey, and inspire your followers.

Cassey Ho, CEO and Head Designer of Popflex and Blogilates, shares her approach to designing a collection

Share a


of Your New ProductCreating teasers of your new products or services helps keep your followers excited and engaged. For example, if you run a restaurant, you can post a picture of an upcoming dish to instill anticipation and excitement in your followers.Since Threads is all about inviting people to join your discussion, don’t forget to ask customers what they think about the upcoming product and be open to their feedback.

Ritz introduces their new product with reference to the trending Barbie movie




Share behind-the-scenes content of your business to give your followers an exclusive look into your company culture. However, don’t just post any picture from your




posts an opportunity to clearly communicate your company’s values–this will help you attract

your target audience.Olipop uses trendy slang when posting their behind-the-scenes to stay relevant to their audienceStart Simple But Engaging ChallengesIf you’re having trouble coming up with content ideas, consider starting a challenge. This could be anything from encouraging people to share a picture from their camera roll or submit their best story/recipe/tip/etc. This will ensure that you get engaging results! This way, you’ll be sure to see engaging results!This simple and fun post by Cinnabon generated lots of engagement for their pageShow How Customers Use Your ProductAnother way your business can benefit from Threads is by showcasing how your products or services are used in real life.User-generated

content is an excellent strategy as it promotes your products while fostering a sense of community and loyalty around your brand. Plus, it makes your followers feel like a part of your brand, which helps create a long-lasting relationship with them.

Lolavie reposts their customer’s results of using their product

For example, if you sell workout clothes, you could post pictures of your customers using the clothes at the gym. It’s a great way to showcase your products and offer social proof of their excellence.

Sprinkle In Some Humour

Humor not only adds some fun to your content, it also helps personalize it and make it more relatable. So go ahead and let your creativity flourish!

When it comes to adding humor to your content, there are plenty of options to explore. But no matter what you decide to post, whether it be memes, witty


light-hearted banter, or clever humor, ensure it aligns with your brand and resonates with your audience.Maybelline posts a joke that resonates with everyone wearing makeup in summerNow You Know What to Post on


Do It!

By taking advantage of the app’s features, businesses on Threads can create an authentic, engaging, and personal brand presence. The platform helps businesses create a community around their brand, promoting loyalty and longevity.

For best results, keep this advice in mind:

Stay active on the app–join conversations and reply to the content of others. Threads allows you to reply publicly, not only commenting. You can attract more people by posting content that is not only relevant but also shareable

. Learn more about Shoppable Instagram posts.