When Selling, How Do You Place A Property In Its Best Light?


Whether you’re selling a residential home or a commercial property, showcasing the place in the right way can help you attract not only multiple offers, but also the best ones to maximize pricing. This may include photos, but it also includes getting the property ready to be inspected and toured. It’s important to think through how it should look and what (if anything) needs to be done to it to attract buyers.

Follow these guidelines to place a property in its best light when selling.

Know Where to Start When Selling

For residential places, placing a property in its best light could include decluttering, adding light fixtures to brighten up areas, making repairs or renovations, and then staging as first steps. Preparations for commercial properties are usually different. You don’t necessarily need to repair the property if you want it to appear bright and clean. Investors may see the need for improvement as an opportunity to add value and reposition a home. You might not need to replace fixtures or put in new countertops in a commercial space, for instance.

Be Transparent

The property’s location, dimensions, and floorplan are key information for buyers. Include a map that shows the surrounding streets and buildings when creating or sharing information. Investors may also want to know if there are any issues with the property. This will help them build a proper business plan. You can also add a disclaimer to give the seller some protection. An attorney can assist you with this. The brochure should be visually appealing and feature aspects that are of interest to potential buyers. Include relevant details about the city or town, and depict market trends. Use professional photos. Poor angles or low lighting may hide the best features of a property. Both residential and commercial properties benefit from the right photos. Investors may not be interested in a place with low-quality pictures. However, those same investors could be ready to tour a place that features professional snapshots.

Offer Digital Displays

Besides the right pictures, creating a virtual showing of the property should be done professionally too. You can then be certain to have the best staging and lighting. Drone videos allow interested parties to get a better overview of the property and its surroundings. Check out some of the videos that Ryan Serhant posts, a real estate entrepreneur and founder of SERHANT – a multidimensional brokerage. They’re well produced and include attention-grabbing features.

Include Attractive Amenities

Is the place located close to public transportation routes? Are there any high-rated medical or educational facilities nearby? Buyers should be informed about the neighborhood’s characteristics. This could include nearby businesses, parks, or an increasing population. You could also list the amenities in the multifamily units. Overall, you’ll want potential buyers to know what benefits they can expect to find in the new location.

Taking the time to put a property in its best light when selling can help it get attention in the market. Buyers may be attracted to visually pleasing places when they are looking for new opportunities. Investors will know more about the property if they include its highlights. Next, we will discuss the next step in the selling process. This involves creating a marketing plan and implementing it.